Fine-tuned colours for a vibrant, lifelike picture made possible by PurColor which expresses the content you watch in vivid colours. It enables the TV to express a huge range of colours for optimal picture performance.
PurColor
Fine-tuned colors for a vibrant, lifelike picture
PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.
4K Upscaling
Watch your favorite content in 4K
Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.
Samsung Tizen OS
Upscale your entertainment with Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.
Q-Symphony
TV and soundbar orchestrated in perfect harmony
Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.
Picture quality
The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.
Crystal Processor 4K
Feel every colour as it was intended in powerful 4K
Crystal Processor 4K lets the true colours of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.
Contrast Enhancer
Enhanced sense of depth and colour
Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and colour when you watch content.
HDR (High Dynamic Range)
Better contrast with rich darks and bright lights
High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colours and visual detail, in both bright and dark scenes.
Gaming experience
Motion Xcelerator
Experience improved picture clarity with smooth motions
Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.
Auto Low Latency Mode (ALLM)
Faster, smoother, low input lag gameplay
Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.
Sound
OTS Lite
Immersive virtual sound that tracks the action
3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.
Adaptive Sound
Enjoy sound optimised to your content
Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.
Design
Boundless Screen
More screen, less bezel
Samsung TV's sleek and elegant design draws you into the pure picture. Crafted with a minimalistic style with a boundless design, your screen looks stunning in every angle.
Security Sustain
Samsung Knox Security
Your privacy. Secured.
Samsung TVs ensure your privacy with advanced security features, safeguarding sensitive data and IoT devices. With regular updates of Samsung Knox Security, your data stays protected from malicious apps and unauthorised access.
AI Energy Mode
Saves energy with intelligent analysis
Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.
