1. Create unique and original crafts:

As most craft businesses cater to niche markets, you need to ensure that your designs are unique, original pieces that your target market can connect with.

2. Create a great customer experience:

Provide safe, easy online transactions and use card machines that help you run your business. Incredible has a range of Yoco card machines with free tools to help you track your sales and manage invoices.

3. Create a professional website:

Good design is a requirement for a craft audience driven by aesthetics and artistic value. Show your crafts to their best advantage with a well-designed website or social pages to show flawless product photos.

4. Communicate with your customers:

Use social media channels and emails to communicate your unique product offering and engaging content for your customers and followers.

5. Have the right crafting tools:

These range from computers, laptops, printers, cameras, Cricut smart cutting machines and accessories that enable you to design and personalise almost anything.